There is an increase in demand of mobile applications. This is because of the many people who use smartphones. There is increase in value of a brand when using mobile apps. This increases customers. It is important you know which development platform your app is going to be built on even before developing it. It is important to choose the right platform. This guide will help you with your selection process.
It is essential for you to know your market shares. For example, Apple iSO controls about 14 percent of mobile devices while Android controls 80 percent. Countries such as Japan, US and Australia like iSO. Android is used by African and Asian countries. Make sure you know which users you want to reach in advance. Consider the demographics. Low income groups will go for Android because they are affordable. iPhones are preferred by the medium and high groups.
It is important you consider content. This plays a primary role in the mobile app development platform you choose. iOS devices have a wide variety of app categories which can be explored when downloading mobile app. iSO users usually like downloading various kinds of apps from entertainment to gaming. Android users prefer to download social apps. It is important you consider the content categories when selecting mobile app platform. You need to also consider browsing in order to purchase conversion rates. These rates are usually high for ISO users.
Also, iSO users are more than willing to buy apps. This shows that you will get a higher revenue as compared to Android apps. iSO is the best platform if you want a mobile app as a product in itself such as the gaming app. It is important to note that price changes depending on the platform you choose. You need to research in advance to have an idea of what it will cost you. Put into consideration customization. Android is considered the best platform as it provides developers with many features and customization for their apps. iSO is limiting.
Additionally, launching your app on an app store is easier on Android. It is easy to be done on Google Play unlike Apple’s App Store which is an exhausting process. Put into consideration mobile app that comes with a specific hardware. Take advantage of the features that are built in like GPS and camera. Getting access to a specific hardware when you need native applications is not a major issue. It becomes a significant challenge when it comes to cross platform development channel. You need to be sure of the behavior of your apps. The audio and video can get weird at times. You can do this by enhancing its behavior through Xamarin iSO or Android mobile tools.
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